Why merino wool is so unique

Merino wool is organic
Using of wool products supports local farmers around the world, especially those who graze sheep in pesticide-free pastures. Australian and New Zealand wool is organically produced. Wool processing has little environmental impact compared to other natural or synthetic fibres.

Merino wool is hypoallergenic
Mites do not like wool. They prefer hot, humid environments that are more common in synthetic products. Mites are the main cause of allergies and asthma.

Merino wool is fireproof
Wool is difficult to burn, so firefighters wear protective clothing made of wool.Bedding manufacturers use Merino wool to achieve fireproof standards. Merino wool has the highest fire resistance of all common textile fibres.

Merino wool is ThermoActive
Merino wool is very warm but has also been worn for centuries by Bedouin tribes in the Sinai desert where the temperature is high. Merino wool keeps you warm when it's cold and cools when it's hot. Woollen fabrics reduce the rate of heat transfer to the surroundings because they offer excellent insulation. You can wear woollen clothing in the coldest regions where the temperature is extremely low and you feel comfortable.

Merino wool not irritate the skin
Merino wool fibres are so thin that they do not irritate the skin. Human hair is five times larger than the diameter of Merino wool fibre. Merino wool can be used for underwear and even bed linen. Merino wool is rated by the diameter of the fibre. The most valued is wool with a diameter of 17 microns, the one we use in VESU to create scarves and clothing.

Merino wool is waterproof
The core of merino wool is capable of absorbing moisture to one-third of its weight, the surface of Merino wool has a wax coating that repels liquids. This layer cannot be easily removed by rinsing or processing. A drop of water on the surface of Merino wool will look like a flowing bead that will not be absorbed into the fabric.

Merino wool is an ultra-light insulator
Wool is an excellent insulator and has one of the highest weight to insulation ratio of any natural or synthetic fibres. New solutions in wool spinning technology have allowed the production of fabric that is 30% lighter than previously produced fabrics.

Merino wool is durable
Merino wool fibres can be bent 20,000 times before breaking. For comparison, cotton fibres will break after 3000 times, silk after 2000 times. This not only means that the clothes are more durable but also retain their nicer appearance for a long time.

Merino wool is dyed permanently
Wool holds dyes much better than other natural fibres. Wool is also available in a variety of natural colours that do not require any additional dyes.

Merino wool is mildew resistant
Wool fibres have the natural property of wicking moisture away from the fabric and keep the skin dry, this property inhibits mould growth. Wool also has natural antibacterial properties, because bacteria appear to be attracted to smooth surfaces, such as positive-charged synthetic fibres than to the neutrally-charged surface of Merino fibres. Hospital research has shown that bacterial colonies are commonly found in cotton sheets as opposed to sheets.

Merino wool reduces body odor
Most synthetic fibres increase body odour because they form a breeding ground for bacteria. Sweat itself has no smell, but over time, bacteria develop and form unpleasant odours. Merino wool reduces the chance of odors, because it quickly absorbs sweat and expels it into the air. Unlike synthetic fabrics, wool does not retain odors. In addition, the outer layer of wool fibres have a high concentration of fatty acids that have antibacterial properties.

Merino wool insulates when wet
The inner core of the wool fibre can absorb 35% of its weight in moisture. Only the wool is saturated with 60% of its own weight and then we feel it is wet. For this reason, even moderately damp wool has intact insulating air pockets. In addition, wool fibres draw moisture away from the skin, helping to maintain body heat.

Merino wool is stain resistant
A thin wax coating of Merino wool fibres makes it water-resistant. This allows you to wipe various stains before they can cause permanent discolouration. Even if they are not wiped before drying, wool is less prone to blemish than many other materials. One way to clean your woollen clothing is simply to use a brush. It is effective until wool has the ability to easily release the dirt.